Haussmann

Boulevard Haussmann, the icon of luxury and grandeur, is home to prestigious fashion brands, famous hotels, as well as the renowned Parisian opera, Palais Garnier.

Cher Paris

Cher Paris tells the story of all Parisian ladies. It’s a love letter to the capital city of France, a magic, freedom-laden city, a bewitching and graceful place. With this fragrance, Boulevard celebrates life and reminds us that, in Paris, nothing is too good to be true.

Palais Royal

Palais Royal used to be the festivities hall of the Sun King (Roi Soleil). This is the site of the famous Louvre Museum, a theatre, arcades, as well as the magnificent gardens of the Tuileries, with their paths and water fountains.

Jour et Nuit

Jour et Nuit derives its inspiration from the beauty of river Seine wharves in the early morning. It is the story of a fleeting and passionate meeting, of a romance born in the Parisian dawn. From dimness to light, between two beings that everything opposes, nothing was likely to happen, and yet . . . at the heart of this magic city, there they were.

Royal Port

The Port-Royal quarter owes its name to the former Abbaye de Port-Royal of Paris. Along its famous avenues, one admires the fascinating noble façades of Haussmanian buildings, or is tempted to venture into the mythical Jardins du Luxembourg and, when the evening comes, explore the surroundings of Rue Broca, with a Parisian beauty all its own, and—not least—stay at the famous Hôtel de Port-Royal.

Pont Alexandre III

The Pont Alexandre III straddles over river Seine, linking the Esplanade des Invalides to Grand Palais. An architectural emblem of the Belle Époque, this mythical metal bridge, with pearl grey hues, is lined with bronze candelabras and framed with majestic stone piers. With its sculpted splendour, this monument is featured in several French cinematic works.

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