Tradition in the soul, creation in the air – Welcome to Boulevard Paris

In the heart of Paris, where every street corner whispers untold stories, we select pieces that embody the city’s enigmatic charm.

In the heart of Paris, where every street corner whispers untold stories, we select pieces that embody the city’s enigmatic charm.

Boulevard Paris is a tribute to subtle beauty and thoughtful design.

Born in Paris, our brand was born of a desire to slow down, to reconnect with the beauty of simplicity: a moment, a silhouette, an emotion.

Our story began with a vision: to create timeless pieces that express themselves gently but leave a lasting impression. Inspired by the natural poetry of the city-its morning light, the muted rhythm of footsteps on cobblestones, the quiet assurance of its style-we draw with care, intention and sensitivity.

Each piece is imagined in Paris and carefully crafted in France, shaped by local know-how and a deep respect for craftsmanship. We believe in smart fashion-preferring quality over excess-and collections that resonate, are simple, personal and long-lasting.

Beyond the iconic monuments, our fragrances reveal the intimate poetry of Parisian streets.